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Create a Colorful Logo Design in Adobe Illustrator

Today we will be learning how to create a nice simple colorful logo with Adobe Illustrator. To complete our logo design we will be combine a few simple shapes. With some very simple linear gradients we will try to increase the depth and to create an eye catching design.


Final Image

As always, this is the final image that we’ll be creating:

Create a Colorful Logo Design in Adobe Illustrator

Tutorial Details

  • Program: Adobe Illustrator CS5
  • Estimated Completion Time: 45 minutes
  • Difficulty: Beginner-Intermediate

Step 1

Let’s create a new document first. Make sure to set the dimensions to 500 x 500 pixels and the Color Mode to RGB.

Create a Colorful Logo Design in Adobe Illustrator 1

Step 2

We will start with the Polygon Tool. Select it in the Tools Panel and click on the Artboard. It will bring up the Polygon Option box. Set the Radius to 150 pixels and Sides to 5 and hit the OK button. Fill color is not important.

Create a Colorful Logo Design in Adobe Illustrator 2
Create a Colorful Logo Design in Adobe Illustrator 3

Step 3

We need to modify our Polygon a little. Select the yellow shape and under Effect select Stylize > Round Corners.

Create a Colorful Logo Design in Adobe Illustrator 4
Create a Colorful Logo Design in Adobe Illustrator 5

Step 4

Make sure to expand the shape. Select Object > Expand Appearance. It will turn the object into an editable shape.

Create a Colorful Logo Design in Adobe Illustrator 6

Step 5

Next thing we have to do is to create the “hole” in our modified pentagon.For that we will use the Polygon Tool again. Grab it from the Tools Panel and click on the Artboard to bring up the Polygon Options Box. Set the parameters as shown in the picture below and hit the OK button.

Create a Colorful Logo Design in Adobe Illustrator 7

Step 6

Make sure to align both shapes. Select them and under the Align Panel hit both, Horizontal and Vertical Align Center.

Create a Colorful Logo Design in Adobe Illustrator 8

Step 7

Now we need to create a “hole” in our Polygon. Select both shapes and under the Pathfinder Panel hit the Minus Front button. It will cut out the middle part of the Polygon.

Create a Colorful Logo Design in Adobe Illustrator 9

You should end up with something like this.

Create a Colorful Logo Design in Adobe Illustrator 10

Step 8

In this step we will try to create specific ribbons that will constitute our logo. To do that we need to divide the shape we have just created into 5 parts. One of the possible ways to do that is to create certain paths by using the Pen Tool (P). Since some people have difficulties with this tool we will try to avoid it by using a small trick.

Duplicate (Ctrl / Cmd + C, Ctrl / Cmd + F) the yellow shape and change the Fill color of the copy. Under right click select Isolate Selected Compound Path. This way we will be able to modify the pink shape without messing up the rest of our design.

Create a Colorful Logo Design in Adobe Illustrator 11

Step 9

Select the Direct Selection Tool (A) from the Tools Panel, select and remove (by hitting the Delete key on your keyboard) anchor points as shown in the picture below.

Create a Colorful Logo Design in Adobe Illustrator 12

Step 10

Remove the Fill color and set the Stroke color to any color you want. You should end up with a single path with a curved edge, just as shown in the picture below.

Create a Colorful Logo Design in Adobe Illustrator 13

Step 11

Grab the Selection Tool (V) from the Tools Panel and move the path we have just created as shown in the picture below. You can also zoom that part of the illustration by selecting the Zoom Tool (Z) from the Tools Panel. This way you’ll be able to place the path at the right spot.

Create a Colorful Logo Design in Adobe Illustrator 14

Step 12

We are going to repeat the previous step in order to create four more paths. In the end you should have something like this.

Create a Colorful Logo Design in Adobe Illustrator 15

Step 13

Select all elements we have created so far and under the Pathfinder Panel hit the Divide button. It will divide our yellow shape into 5 stripes that we will turn into nice colorful ribbons very soon.

Create a Colorful Logo Design in Adobe Illustrator 16

Step 14

Ungroup (Shift + Ctrl / Cmd + G) the shape we have just created. If there are any small particles created by imperfect positioning of elements make sure to remove them. Also you should remove all unwanted anchor points by using the Delete Anchor Point Tool (-).

Create a Colorful Logo Design in Adobe Illustrator 17

You should end up with something like this.

Create a Colorful Logo Design in Adobe Illustrator 18

Step 15

Our logo is now ready to get some nice color gradients. We will be using only linear color gradients. Keep in mind that the angle of the drawn gradient is very important. So let’s get started.

Create a Colorful Logo Design in Adobe Illustrator 19
Create a Colorful Logo Design in Adobe Illustrator 20
Create a Colorful Logo Design in Adobe Illustrator 21
Create a Colorful Logo Design in Adobe Illustrator 22
Create a Colorful Logo Design in Adobe Illustrator 23

You should end up with something like this.

Create a Colorful Logo Design in Adobe Illustrator 24

Step 16

Now we are going to emphasize the edges. To do that we are going to use similar technique we have used few steps earlier when we created paths to divide yellow shape.

We will duplicate (Ctrl / Cmd + C, Ctrl / Cmd + F) each of the five sides of the logo. With the Direct Selection Tool (A) select all the anchor points we don’t need and remove them by hitting the Delete key on the keyboard (To be sure not to mess up the rest of the illustration enter the Isolate Selected Path mode. You will find it under the right click). Basically the idea is to end up with the straight path on the inside edge of the logo.

Create a Colorful Logo Design in Adobe Illustrator 25
Create a Colorful Logo Design in Adobe Illustrator 26

Step 17

Remove the Fill color and set the Stroke color to #FA91FA. We will set the Stroke Width to 1 pixel, but you can adjust it how you like. Just make sure to set the Profile to Width Profile 1.

Create a Colorful Logo Design in Adobe Illustrator 27

Step 18

Repeat the previous step for the other four sides of the logo as well. You should end up with something like this.

Create a Colorful Logo Design in Adobe Illustrator 28

Make sure to turn paths into editable shapes by selecting Object > Expand Appearance.

Create a Colorful Logo Design in Adobe Illustrator 29

Step 19

In this step we will create a nice soft shadow for our logo. We will be using the Blend Tool to achieve that.

First we will select all the elements we have created so far and duplicate them (Ctrl / Cmd + C, Ctrl / Cmd / Cmd + F). Under the Pathfinder Panel hit the Unite button. It will unite all elements into one shape placed on the same spot as our logo, perfectly centered.

Create a Colorful Logo Design in Adobe Illustrator 30

Make sure to set the Fill color for the new shape to gray (#666666).

Create a Colorful Logo Design in Adobe Illustrator 31

Step 20

Holding the Alt / Opt key on your keyboard click on the gray shape and drag it downwards. It will create a copy of the gray shape. Make sure to hold the Shift key on your keyboard for straight dragging.

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Step 21

Set the Opacity for the new shape to 0%.

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Step 22

Make sure to place the gray shape with full Opacity on the top ( Shift + Ctrl / Cmd + ] ). Select both shapes and under the Object select Blend > Make.

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Step 23

Select Object > Blend > Blend Options. Set the Spacing to Specified Steps and the value to 30. It will create 30 new shapes in between which will look like a smooth transition from one shape to another.

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You should end up with something like this.

Create a Colorful Logo Design in Adobe Illustrator 36

Step 24

Make sure to place the shape we have just created underneath our logo design ( Shift + Ctrl / Cmd + [ ).

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Create a Colorful Logo Design in Adobe Illustrator 38

Step 25

Let’s set a nice background for our final design. Grab the Rectangle Tool (M) from the Tools Panel and click somewhere on the Artboard. The Rectangle Options box will pop up. Set the dimensions to 500 x 500 pixels.

Create a Colorful Logo Design in Adobe Illustrator 39

Step 26

Apply nice radial gradient as shown in the picture below.

Create a Colorful Logo Design in Adobe Illustrator 40

And We’re Done!

Place the background underneath our logo design, adjust the size of the shadow that the logo casts on the background and voila!

Create a Colorful Logo Design in Adobe Illustrator

This time we did something more colorful then usual. Also, during the creation process we have learned how to use things we already have in order to create something new. I encourage you to play around with shapes and colors, you might end up with an amazing design. Just explore all possibilities that Adobe Illustrator offers.


Author:

Jasmina is a self taught vector illustrator from Serbia who has been working as a freelance designer for over five years now. Her biggest passion is in vector illustrations and motion graphic design. In her spare time she likes to read comic books and to play Call of Duty 2. You can follow her on twitter: @muschmule


  • Erick

    This was amazing, I made mine using my flag colors & it came out beautifully.

  • stengls@shaw.ca

    This is a beautiful design, particularly the gradient shading. In step 6 you say to align the shapes. This creates different width sides, with the bottom being larger than the rest. I used Object/Path/Offset path, -60px, starting with the large shape. Just for fun I tried Edit/edit colors once I set up the first 2 gradients, and it worked pretty well with some adjustments, although I must say your choice of colors is beautiful, particularly for the yellow. Thanks for creating the tutorial.

  • Michael

    Is it just me or did this tutorial not work the first 9 times you tried it either?